What You Will Learn At The Workshop

* Keyword Research
* Search Engine Optimization
* Blogging
* Permission Based E-Mail Marketing
* Podcast Syndication
* Video Marketing
* Social Bookmarking
* Pay Per Click Advertising
* Article Marketing
* Joint Venture Marketing

Hold On To Your Hat

With only 3-1/2 hours to show you how each of these Internet Marketing techniques work, our time together will pass quickly. Expect an action packed half-day workshop loaded with tons of ideas and resources that you can use immediately to get customers to visit your website.

After the program you will know which Internet marketing techniques will work best for you. With that knowledge you'll be able to confidently move forward with your marketing plan either by doing it yourself or hiring the most qualified person to do it for you.

1. Keyword Research

The most important information you must know before marketing your website are the words and phrases your customers use to find you on the Internet. Surprisingly, they are often times not the words and phrases you think they are. Once you know the words and phrases your customers use to find you, you can begin your Internet marketing campaign with a vengeance.

Learn ...
* How to find the exact words and phrases your customer use to find you on the Internet.
* The pros and cons of the free and for-a-fee keyword tools available on the market.
* Where to use the keywords and keyword phrases on your website once you know them.
* How to use your keywords to find Google advertisers for your website.

2. The Basics of Search Engine Optimization

A great source of free traffic to your website will come from the search engines. But before the search engines can send you visitors, they need to know a few things about your site. Once your site is organized properly; Google, Yahoo!, MSN, Ask, AOL and all the other search engines will be chomping at the bit to tell the would about your website. Here's what you'll learn.

Learn ...
* What makes a website search engine friendly.
* What free tools most web sites don't have that keep search engines from finding them.
* How to tell if the search engines know your website exists.
* The fastest way to get your website indexed (seen) by the search engines.

3. Blogging

Today it seems like everyone is blogging, and they are. Unfortunately, most business people don't have a clue as to how to use their blog to generate leads. Truth is, if you use a blog properly you won't need a separate website. Blogs allow you to do things that websites can only dream of. They allow you to easily add new content to the Internet without the help of a technician. They allow your readers to comment on your content. They allow you to easily syndicate your content directly to your customers through RSS or Atom feeds and much more.

Learn ...
* Where you can get a free blog and how to set it up in under four minutes.
* How to tweak your blog to make it easy for the search engines to find.
* How to get your blog syndicated on dozens of websites.
* How to write compelling headlines that readers can't not read. (Yes, that was a double negative)
* How to use your blog to drive truckloads of visitors to your website

4. Permission Based E-Mail Marketing

Getting a potential customer to visit your site once is easy. Getting them to come back a second and third time and make a purchase takes work. According the the most recent Internet marketing research, you must have between seven and eleven positive contacts with a prospect before you can expect to convert them into a customer. Email marketing allows you to do just that ... and do it in your sleep.

Learn ...
* How to acquire a visitor's name and email address when they visit your website.
* What to do with that information once you've collected it.
* How to use email marketing to stay in positive contact with your visitors.
* What features your email marketing program must have.

5. Podcast Syndication

You can find a podcast on any subject on the Internet. Just go to iTunes, or one of three dozen different sites scattered across the Internet and search for a topic you find interesting. Once you find it you will quickly discover that the podcast host is an expert in his or her field. You may want to add a podcast to your marketing mix. They're relatively easy to produce and syndicate and they'll give you instant credibility.

Learn ...
* How to produce a your own professional podcast with tools you already own.
* Where to find free software to record and distribute your podcast.
* Where to find dozens of sites that will play your podcast for free ... including iTunes
* How to use your podcast to drive visitors to your website.

6. Video Marketing

Over 70% of all bandwidth used on the Internet today is video. On average, American Internet users watches 28 minutes of video every day and that number is growing. Better yet, Google and the other search engines are starting to give video a front row seat on their search results pages. This is the marketing wave of the future and you can take advantage of it today.

Learn ...
* Why you want to create a simple three minute video and get it on the Internet immediately.
* Where to find dozens of websites to upload your video.
* How to describe your video to influence your target market to watch it.
* How to use your video to drive traffic back to your website.

7. Article Marketing

When you write an article describing how your product or service solves a problem for your target market, an amazing thing happens, you're instantly seen as the recognized expert in your field by the people who read your article. But how do you get your potential customers to see and read your article?  The way to do that is to have it published on as many websites and newsletters on the Internet as possible ... with a link back to your site of course. And when it comes to generating links back to your website, nothing beats article marketing.

Learn ...
* The criteria for writing an article that will guarantee it gets published.
* Where to get your articles syndicated on over 1,000 websites and newsletters.
* How to drive readers to your website using the author block at the end of your article.*
 How to use article marketing to get your website to show up high on the search engine results page.

8. Social Bookmarking

Some of the more popular social bookmarking sites include: DIGG, Propeller, Technorati, Furl and hundreds of smaller sites. They allow you to create a virtual bookmark of the websites you find interesting and give the rest of the world an opportunity to see what you find interesting. After a short time, you'll garner a loyal following of people who are interested in following your every move. Be careful however, because once you have a fan base you could easily have more people visit your site than your site can handle ... a problem we would all like to have:-)

Learn ...
* Where to find the best social bookmarking site for your business.
* How to build a loyal following on your social bookmarking site.
* How to bookmark a site with compelling text that generates interest and views.
* How to use social bookmarking sites to send hundreds of visitors to your site in three minutes.

9. Pay Per Click Advertising

There is no quicker way to get in front of your target market than through pay-per-click advertising. It is also a fantastic way to test an ad for pennies before you invest in print advertising. Here's how it works.  You simply start by writing four lines of ad copy. You tell the search engines where you want your ad to show and how much you're willing to pay every time a customer clicks on your ad and is taken to your site. Then it's a matter of writing better and better ads and learning from your experience.Learn ...* How pay-per-click advertising works.* How to write an ad that gets attention ... and clicks.* The best places to show your ad on the Internet.* How to cut your cost for Pay Per Click advertising in half

10. Social Networking

Social networking sites like Facebook, MySpace and Linked In are examples of Web 2.0 at it's finest. They are also some of the best tools on the Internet to generate leads and traffic to your website. Social networking is the digital equivalent of attending a chamber of commerce meeting, only better. Imagine being able to access thousands ... sometimes tens of thousands of people who are interested in what you're selling? Compelling isn't it. But you had better do it right or you'll be verbally whipped behind the woodshed.Learn ...* About the top three social networking sites and how they differ from one another.* How to mingle digitally to win fans and customers.* The rules of social networking and why you never want to break them.* How to convert your social network into loyal customers.


Marketing Resources

Make sure you come to the workshop with a pencil and printed copy of the workbook. We're going to cover a lot of material and provide you with dozens of resources that will help you drive traffic to your site immediately. Access to these resources alone are worth the cost of the workshop.

Sommers Communication / 821 Kumulani Drive / Kihei, Maui, HI 96753 / 808-891-0449 or 808-205-2830
Sponsored by: The Recognized Expert Marketing Show